Why do products fail?

Amazon Fire, Windows Vista, Google plus, Samsung Note7, Facebook deals. Sometimes I wonder how such products backed by huge corporations where investments for R&D and market research run in billions fail so miserable at all? It is quite evident that the decision to launch these products wouldn't have happened in a jiffy; they release every product they think is the…

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5 must watch Indian movies on Netflix

Every year there are a handful of brilliant movies produced in India that are neither like the loud, extravagant commercial type nor the silent, slow art-film type. Movies that run purely based on the strength of the script & screenplay, passion of the director & amazing portrayal of characters. The commercial movies(read high budget movies with drama, stereotypical songs &…

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Brand awareness through Facebook

Facebook has evolved faster than anything else on the face of earth in a span of 12 years. No matter where you walk to - hair salons, restaurants, movie halls, grocery stores, schools and many more places that you have ever stepped into, every business asks you to like them on Facebook, rate them and even offers you discount for honest…

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Cancer Moonshot 2020

The term ‘Cancer Moonshot 2020’ sounds definitely like one of the most intriguing and ambitious mission statement you would have heard since the Lunar mission maybe. It is the United States most comprehensive cancer care initiative with the ambitious goal of creating a cancer vaccine by 2020. Dr. Patrick Soon-Shiong, Founder and CEO of NantHealth,Inc, a leading next-generation, evidence-based, personalized…

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Design Flaws in the Human body

As women, the biggest complaint that our species has ever had is perhaps why we were designed to have menstrual cycles every month of our most productive period on earth just for a couple of childbirth events; while the male life goes uninterrupted by any bodily changes?! Childbirth itself hasn’t evolved too unlike in animals where they are able to…

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UFS cards for next generation devices

Remember the days when the only storage space known was an internal hard drive in a gaint stand alone CPU which created so much noise every time we ‘boot’ it?! Hell! even the word ‘boot’ has become obsolete now. Fast forward a decade later and any electronic device that doesn’t fit within our palms and doesn’t ‘boot’ or ‘shut down’…

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The new stress buster – Adult coloring books!

One day as I walked into Barnes and Noble and checked out the New arrivals section, a very colorful book caught my attention. When I found out it was a coloring book, I thought I’ll buy one for my 7 year old niece who loves to draw, color and paint. Upon close examination I was surprised to find out that…

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Facebook Live videos : 3–2–1-Go Live!

Since its inception in May 2016, FB live videos have kicked the imagination of many celebrities, activists, artists and common people alike. Though live video broadcasting was initially launched for verified FB accounts and public figures through FB Mentions, FB live was also made available to everyone with a FB account in April 2016. Though FB live works the same…

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YouTube Director App

YouTube has over a billion users and with that many potential customers in one medium, there could be no better forum for businesses to advertise themselves. With the advent of YouTube video ads came the flood of advertisements from big and small businesses alike. When businesses can go from local to global markets within seconds; the importance of a relevant, high quality…

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