Why do products fail?

Amazon Fire, Windows Vista, Google plus, Samsung Note7, Facebook deals. Sometimes I wonder how such products backed by huge corporations where investments for R&D and market research run in billions fail so miserable at all? It is quite evident that the decision to launch these products wouldn't have happened in a jiffy; they release every product they think is the…

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Brand awareness through Facebook

Facebook has evolved faster than anything else on the face of earth in a span of 12 years. No matter where you walk to - hair salons, restaurants, movie halls, grocery stores, schools and many more places that you have ever stepped into, every business asks you to like them on Facebook, rate them and even offers you discount for honest…

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Cancer Moonshot 2020

The term ‘Cancer Moonshot 2020’ sounds definitely like one of the most intriguing and ambitious mission statement you would have heard since the Lunar mission maybe. It is the United States most comprehensive cancer care initiative with the ambitious goal of creating a cancer vaccine by 2020. Dr. Patrick Soon-Shiong, Founder and CEO of NantHealth,Inc, a leading next-generation, evidence-based, personalized…

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UFS cards for next generation devices

Remember the days when the only storage space known was an internal hard drive in a gaint stand alone CPU which created so much noise every time we ‘boot’ it?! Hell! even the word ‘boot’ has become obsolete now. Fast forward a decade later and any electronic device that doesn’t fit within our palms and doesn’t ‘boot’ or ‘shut down’…

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Facebook Live videos : 3–2–1-Go Live!

Since its inception in May 2016, FB live videos have kicked the imagination of many celebrities, activists, artists and common people alike. Though live video broadcasting was initially launched for verified FB accounts and public figures through FB Mentions, FB live was also made available to everyone with a FB account in April 2016. Though FB live works the same…

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YouTube Director App

YouTube has over a billion users and with that many potential customers in one medium, there could be no better forum for businesses to advertise themselves. With the advent of YouTube video ads came the flood of advertisements from big and small businesses alike. When businesses can go from local to global markets within seconds; the importance of a relevant, high quality…

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What is our idea of a ‘Smart City’?

How will a picture of a smart city look like? Is it the picture of a huge gated community that facilitates everything within it and is cut-off from rest of the world?! Or do people envision a scenario where everyone seamlessly travels and everything is operated at the touch of a button?! Will we make the mistake of spending huge…

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Snapseed photo editing app

Right from its journey as the 'iPad app of the year 2011' to being the most loved iPhone app in recent times, Snapseed has stolen the hearts of photographers; particularly that of 'iphoneography' community members. Long gone are the days when editing an image meant knowing to work in Adobe photoshop and similar high end editing softwares. These days the…

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