Gift Idea Tracker App

Gift Idea Tracker App

  • 1 Nov 2017

DESIGN THOUGHT PROCESS
The Gift-Giving Project is 90-minute fast-paced design cycle project. I interviewed my friend/partner and came up to a point-of-view of how he might design for his partner, ideate, and prototype a new solution to “redesign the gift-giving experience” for his partner.

PURPOSE OF DESIGN
Redesign the gift-giving experience for the partner.

GOAL OF PROJECT
Understand the partner and gain empathy that will enable to save Gift Ideas anytime to gift friends & family. 

1. RESEARCH TO UNDERSTAND; LISTEN TO LEARN
I worked on questionnaires and conducted structured interview to elicit storytelling. Along the way I documented my partner’s thoughts, feelings, actions by learning what motivates him to gift, how & when do he searches for gifts.                   
  • User interview

eg. When was the last time you gave a gift and to whom? How did you go about thinking/planning for the gift?

My partner gifted to his wife 3 months ago for their wedding anniversary. That was the first time he gifted a ‘Designer wear’ dress for her.

Assumption:
1. He wants to gift her something he has not yet gifted.
2. To give something that his wife would not buy for herself.

 

2. SYNTHESIZE TO DEFINE CONCEPTS
Analyzing from what I learned during the user interviews, I modeled his experiences, tasks and mindsets to articulate the his goals & presented them as empathy maps for quick, easy reference & guidance throughout the design process.                   
  • Empathy maps
  • Sketching

THINKS: to give something memorable to wear on special occasions. Not a dress for everyday wear/any occasion.

FEEL: It makes him feel very thoughtful, loving and concerned.

SAY: Its an opportunity to show how much he appreciated her.

DO:
He checked out unique designer wear boutiques/showrooms and not the usual shopping outlets/brands.

Problem statement:
My partner needs a way to find unique gift that surprises his wife and is also useful.

INSIGHT:
For my partner’s wife: The gift makes her extremely happy and he wants to make the special occasion very memorable.

For my partner: It is an opportunity that makes him happy to show how much he cares and loves her.

” My partner needs a way to find a unique gift that is useful because he wants to make the gift giving occasion very memorable.

3. VISUALIZE THE INTERACTION; COMMUNICATE THE IDEA

Visualizing and diagramming the user interactions mostly went along with prototype development, as it comes from user feedback during user testing & serves to guide later iterations.

Sketches and wireframes formed the basis for low, high fidelity prototypes at multiple stages to get perspective & test with users.

  • Wireframes   
  • Paper prototypes                
  • Visual mockups

 

4. TEST THE PROTOTYPE; REFINE & REPEAT
Getting timely and useful feedback on prototyped ideas in a structured/informal setting was crucial to the iterative process.
But due to the timed nature of this project (90mins-2hours), there wasn’t much time for detailed feedback.

 

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