DESIGN THOUGHT PROCESS
The Gift-Giving Project is 90-minute fast-paced design cycle project. I interviewed my friend/partner and came up to a point-of-view of how he might design for his partner, ideate, and prototype a new solution to “redesign the gift-giving experience” for his partner.
PURPOSE OF DESIGN
Redesign the gift-giving experience for the partner.
GOAL OF PROJECT
Understand the partner and gain empathy that will enable to save Gift Ideas anytime to gift friends & family.
1. RESEARCH TO UNDERSTAND; LISTEN TO LEARN
I worked on questionnaires and conducted structured interview to elicit storytelling. Along the way I documented my partner’s thoughts, feelings, actions by learning what motivates him to gift, how & when do he searches for gifts.
eg. When was the last time you gave a gift and to whom? How did you go about thinking/planning for the gift?
My partner gifted to his wife 3 months ago for their wedding anniversary. That was the first time he gifted a ‘Designer wear’ dress for her.
1. He wants to gift her something he has not yet gifted.
2. To give something that his wife would not buy for herself.
2. SYNTHESIZE TO DEFINE CONCEPTS
Analyzing from what I learned during the user interviews, I modeled his experiences, tasks and mindsets to articulate the his goals & presented them as empathy maps for quick, easy reference & guidance throughout the design process.
THINKS: to give something memorable to wear on special occasions. Not a dress for everyday wear/any occasion.
FEEL: It makes him feel very thoughtful, loving and concerned.
SAY: Its an opportunity to show how much he appreciated her.
DO: He checked out unique designer wear boutiques/showrooms and not the usual shopping outlets/brands.
My partner needs a way to find unique gift that surprises his wife and is also useful.
For my partner’s wife: The gift makes her extremely happy and he wants to make the special occasion very memorable.
For my partner: It is an opportunity that makes him happy to show how much he cares and loves her.
” My partner needs a way to find a unique gift that is useful because he wants to make the gift giving occasion very memorable.“
3. VISUALIZE THE INTERACTION; COMMUNICATE THE IDEA
Visualizing and diagramming the user interactions mostly went along with prototype development, as it comes from user feedback during user testing & serves to guide later iterations.
Sketches and wireframes formed the basis for low, high fidelity prototypes at multiple stages to get perspective & test with users.
- Paper prototypes
- Visual mockups
4. TEST THE PROTOTYPE; REFINE & REPEAT
Getting timely and useful feedback on prototyped ideas in a structured/informal setting was crucial to the iterative process.
But due to the timed nature of this project (90mins-2hours), there wasn’t much time for detailed feedback.