DESIGN THOUGHT PROCESS
Indeed.com is a top job search portal. While most of its contemporaries such as Dice, Monster and Glassdoor have a user friendly, modern website; I was quite surprised to see a really ancient looking, eye sore website design of Indeed considering that millions trust and use this website for both job search and job postings.
I proceeded to list out the
1) purpose of the webpage,
2) the central idea around which rest of the information is presented,
3) any redundant information/functionality and most importantly
4) how to minimize non-essential text(based on priority/position of information), colors so that the user is ‘visually guided’ to the essential zones of a webpage or the central idea that prompts a user to reach out to their website.
Eg. ‘Upload your resume’ and ‘Employers post job’ are repeated twice unnecessarily and positioned randomly across the website. It is definitely not great to see their Logo in the middle of their website that serves no purpose and takes up too much place.
Once I had a pretty good hold on what gets eliminated and what gets highlighted, I did some heuristic analysis of similar websites and how they have tried to achieve similar functionalities.
a project designed by Karthika.
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