UX – Indeed Job Portal Redesign

UX – Indeed Job Portal Redesign

  • 1 Nov 2017

DESIGN THOUGHT PROCESS
Indeed.com is a top job search portal. While most of its contemporaries such as Dice, Monster and Glassdoor job portals have a user friendly, modern looking website; I was quite surprised to see a really ancient looking, eye sore website design of Indeed considering that millions trust and use this website for both job search and job posting.

 

PURPOSE OF RE-DESIGN
To present an aesthetic, modern, trustworthy outlook of Indeed Job portal.

GOAL OF PROJECT
The goal is to redesign user experience so that it is engaging, frictionless & efficient right from the beginning.

The following are 4 important issues I chose to address:
1. Purpose of the Homepage and Job search result page
2. The central idea around which rest of the information is presented
3. Any redundant information/functionality; in particular
4. To ‘visually guide’ users to essential zones of the webpage

Eg. ‘Upload your resume’ and ‘Employers post job’ are repeated twice unnecessarily and positioned randomly across the website. It is definitely not great to see their Logo in the middle of their website that serves no purpose and takes up too much place.

BEFORE Redesign – Indeed Job search Homepage Right Now

1. RESEARCH TO UNDERSTAND; LISTEN TO LEARN

After the initial brainstorming session about Indeed’s 

  • vision, 
  • mission, 
  • pain points & 
  • goals, I moved on to the research phase where I delved deep into the Brand overview and website analysis.

I came up with my idea of Indeed’s Brand Value. I combined the most common words listed that could be used to clearly resonate their Brand Value.

I also performed site audits of similar websites. It helped me to develop an overall need assessment for the site I was planning to design. 

  • Content audit                       
  • Competitive analysis (heuristic analysis)

HEURISTIC ANALYSIS
I chose ‘Monster’ and ‘Glassdoor’ job portals to perform a comparative evaluation.

2. SYNTHESIZE TO DEFINE CONCEPTS

I modeled the user experience, tasks and mindsets of job applicants and businesses to articulate the user goals.

  • Sketching                      
  • Storyboards
  • Iconography/Typography

I then proceeded to draw inspiration for new colors, iconography and typography from Indeed website.

SKETCHING – Indeed Job Search Homepage 

3. VISUALIZE THE INTERACTION; COMMUNICATE THE IDEA

Sketches and wireframes formed the basis for low, high fidelity prototypes at multiple stages to get my perspective right.       

  • Wireframes              
  • Visual mockups

WIREFRAME – Indeed Job Search Homepage 

Initially the idea was to come up with a standard splashing home page image to focus the user’s attention towards the search area. But, I liked the idea of one powerful job search image across the entire page that did not distract the user(through splashing colors) instead made the purpose of job search more pronounced. 

AFTER Redesign – Indeed Job Search Homepage

The decision to refrain from the idea of applying filters to job search similar to any e-commerce website is a move to significantly differentiate a job portal from an online store. Displaying distance, salary, job type, location, company and experience level as an accordion menu rather than a long listing seemed to bring about a cleaner, clutter free outlook.

BEFORE Redesign: Indeed Job search result page(current design)

WIREFRAME- Indeed Job search result page(current design)

4. TEST THE PROTOTYPE; REFINE & REPEAT

Getting timely and useful feedback on prototyped ideas in a structured/informal setting is crucial to the iterative process.

The feedback from the testing is what drives the iterative process, giving me essential insight into refining the prototype, rethinking the interaction & even generating more concepts.

AFTER Redesign – Indeed Job search result page

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